Privacy Policy

Last updated: today

This Privacy Policy explains how Bullseye Lane Studios Limited ("MyBullseye", "we", "us" or "our") handles information when you visit mybulleye.com. We're a free-to-play social arcade based in New Zealand, and we take your privacy seriously. We comply with the New Zealand Privacy Act 2020 and its Information Privacy Principles.

The short version: we don't sell your personal information, we don't ask you to create an account to play, and we collect only what we need to keep the site running and improve it.

1. Who we are

MyBullseye is operated by Bullseye Lane Studios Limited, 28 Cuba Street, Wellington 6011, New Zealand. If you have any questions about this policy or your information, you can reach us through our contact page.

2. Information we collect

Because our games are free and don't require sign-up, we collect very little. Depending on how you use the site, this may include:

Technical and usage data — such as your device type, browser, approximate region (for example, that you're in New Zealand), pages viewed, and how you move through the site. This is collected automatically through cookies and similar technologies.
Information you give us — for example, your name and email address if you choose to contact us directly. We only use this to reply to you.
Local settings — small pieces of information stored in your browser, like your age confirmation and cookie preference, so we don't have to ask every visit.

We do not collect payment or financial information, because nothing on MyBullseye costs money.

3. How we use information

We use the information above to:

keep the site secure, stable and working as intended;
understand which games and pages people enjoy, so we can make better ones;
confirm that visitors are 18 or older, as required for a social arcade;
respond to messages you send us;
measure the performance of our advertising and meet our legal obligations.

4. Cookies and analytics

We use essential cookies to make the site function and, with your consent, analytics and advertising cookies to understand traffic and measure campaigns. This may include third-party tools such as Google Analytics and Google Ads. You're in control: you can accept or decline non-essential cookies through our banner, and you can clear cookies in your browser at any time. For full detail, see our Cookie Policy.

5. Sharing your information

We don't sell your personal information, and we never will. We only share information with trusted service providers who help us run the site — for example, hosting and analytics partners — and only so they can perform those services for us. We may also disclose information where the law requires it.

Some of these providers (such as Google) may process data outside New Zealand. Where that happens, we take reasonable steps to ensure your information is protected by comparable safeguards.

6. How long we keep it

We keep information only as long as we need it for the purposes described here, or as required by law. Analytics data is generally retained in aggregated form. Emails you send us are kept only for as long as needed to handle your enquiry.

7. Keeping information safe

We use reasonable technical and organisational measures to protect information against loss, misuse and unauthorised access. No website can promise perfect security, but we work to keep your data safe and review our practices regularly.

8. Your rights

Under the Privacy Act 2020, you have the right to ask what personal information we hold about you, to request a correction, and to raise a concern. To make a request, contact us using the details on our contact page. If you're not satisfied with our response, you can contact the Office of the Privacy Commissioner at privacy.org.nz.

9. Children

MyBullseye is strictly for adults aged 18 and over. We do not knowingly collect information from anyone under 18. If you believe a minor has provided us with information, please contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll change the "last updated" date at the top of this page. We encourage you to check back now and then.

11. Contact us

Questions about your privacy? Get in touch through our contact page and we'll be happy to help.