Responsible Play

Last updated: today

At MyBullseye, our whole reason for being is to offer a cheerful, safe place to spend a few minutes having fun. We're an entertainment destination for adults (18+) in New Zealand. Every game — Target Reels, Arrow Drop, all of it — is completely free to play, and there's no financial risk involved, because real money simply has no place on Bullseye Lane.

To be crystal clear: this is not real-money gambling. Our virtual currency, Bull Coins, is purely for fun inside the games. It can't be exchanged for real money or any kind of prize.

Even though our games are simulations, we still believe in good habits — and we want the people who visit us to keep play feeling light. Below are a few simple reminders, plus the support that's out there if you ever need it.

Keeping play healthy

Play for fun, not as an escape. The games are here to brighten a spare moment, not to fix a rough day.
Keep an eye on the clock. If a quick break has quietly turned into hours, that's a good cue to step away.
Take regular breaks. Stretch, get some air, come back later. The coins will still be here.
Notice how you feel. If playing starts to feel like a chore or a worry rather than a bit of fun, it's okay — and smart — to stop.

A note on social games

Social arcade games like ours are designed to feel similar to the real thing, just without any money involved. Because of that, doing well here doesn't mean you'd do well at real-money gambling — the odds and the stakes are completely different. It's worth keeping that in mind.

If you'd like to talk to someone

If playing ever stops feeling like light-hearted entertainment, or if gambling of any kind is affecting your life or someone you care about, please reach out. There are excellent, free and confidential services right here in New Zealand:

Gambling Helpline NZ — free, confidential, available 24/7
Call 0800 654 655 · gamblinghelpline.co.nz

You can also text 8006 to chat with a trained counsellor.

PGF Group — free counselling and support services across New Zealand.
Ministry of Health (NZ) — Problem Gambling — information and support options.
Choice Not Chance — practical guidance and self-help tools.

Tools that can help

If you'd like more distance from gambling-style content generally, you can set screen-time limits on your device, use website-blocking software, and talk to one of the services above about self-exclusion options for real-money venues and sites.

For under-18s

MyBullseye is for adults only. If you're under 18, this site isn't for you — and we ask parents and guardians to use parental controls to keep age-restricted content away from young people.

Look after yourself, play for the fun of it, and don't hesitate to reach out if you ever need a hand.